Aristotle First Principle thinking strikes again – and Gary the Snail is the dude to beat!

Mr. Elon Musk, in this fascinating TED talk, shows a principle that he applies to all aspects of Life and Earth and Space he’s somewhat magically able to deeply transform.

And it’s called Aristotle’s First Principle Thinking

Mr. Musk explains it very well:

I think it is important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [When reasoning by analogy] we are doing this because it’s like something else that was done or it is like what other people are doing – slight iterations on a theme.

So after PayPal, Tesla, Solar city, the Giga Factory, SpaceX, the Hyperloop, he’s now applying the first principle thinking method to solve traffic issues in a very original way:

And, as with his approach to building cost effective rockets, Hyperloop pods, electrical cars, solar roof panels, etc., he’s addressing all aspects, from tunnel boring costs (improving machinery efficiency, reducing tunnel diameter, etc.), to car trolleys to near vacuum tunnels properties.

The new company is called “The Boring Company” and one of its goals is to dig tunnels faster than Sponge Bob’s Gary character, the snail who is able to dig 14 times faster than a typical tunnel boring machine.


The typical answer to the question: “why are we doing things the way we do them?” is usually “Because it works and we’ve been doing it for years…”

You see the problem?

Challenge it! Read Aristotle and get inspiration from one of his greatest contemporary disciple: Elon Musk.

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